If there was one article that most business graduate remembers having read, it is an article penned by Prof. Theodore Levitt, Marketing Myopia. First printed in Jul/Aug 1960 – yes 50 years ago; Prof Levitt’s work still stands the test of time – call it prescience, genius, or the result of plain uncommon common sense. [...]
Archive for the ‘Marketing Club’ Category
A tale of two businesses
Posted in Academics, Globalization, Marketing Club, PGPX Thoughtbytes, Random Thoughts on September 28, 2010 | 1 Comment »
Here come the Marketers!
Posted in Marketing Club, tagged Ahmedabad, class, clubs, education, Entrepreneurship, executive, experience, IIM, IIMA, India, Industry, market, marketers, marketing, MBA, PGPX on June 2, 2009 | Leave a Comment »
Marketing Club gets underway at PGPX4
