If there was one article that most business graduate remembers having read, it is an article penned by Prof. Theodore Levitt, Marketing Myopia. First printed in Jul/Aug 1960 – yes 50 years ago; Prof Levitt’s work still stands the test of time – call it prescience, genius, or the result of plain uncommon common sense. [...]
Archive for the ‘PGPX Thoughtbytes’ Category
A tale of two businesses
Posted in Academics, Globalization, Marketing Club, PGPX Thoughtbytes, Random Thoughts on September 28, 2010 | 1 Comment »
My days at IIMA – II: All good things must come to an end!
Posted in PGPX Thoughtbytes, Random Thoughts on September 3, 2010 | 5 Comments »
“Time’s up!”, announced the invigilator in the examination hall, marking the end of the end-term examination on a Marketing course called “Delivering and Managing Customer Value”. It was a profound moment for many of us as we handed over our answer sheets and trooped out of the room. Term II was finally over… It is [...]
Part I – Budget Analysis (Basic sops and their term impacts)
Posted in Finance, PGPX Thoughtbytes, tagged Ahmedabad, class, executive, experience, IIM, IIMA, India, MBA, news, PGPX, Thoughtbytes on July 18, 2009 | Leave a Comment »
This is the Part I of the five-part series on the Budget 2009 evaluation. This part will focus on Basic sops and their term impacts. Anirudh has analyzed some of the provisions in the budget for Hi-Tech industry and possible effects based on his understanding of its working.
Globalization and Indian IT industry – Part 1
Posted in Globalization, tagged Ahmedabad, class, education, executive, Globalization, IIM, IIMA, India, Industry, information, IT, MBA, PGPX, software, technology on June 29, 2009 | Leave a Comment »
Perspective on Indian IT industry and Globalization
Transaction based Pricing Model (TPM) for IT services
Posted in IT, tagged Ahmedabad, class, education, executive, IIM, IIMA, India, Industry, Information Technology, IT, MBA, Model, PGPX, Pricing, software, Thoughtbytes, TPM, Transaction on June 29, 2009 | 1 Comment »
Participant perspective on TPM in IT services
Budget – A figurative snapshot
Posted in Finance, tagged Budget, Finance, IIM, IIMA, PGPX, Thoughtbytes on March 4, 2007 | 2 Comments »
1. Fiscal Deficit 3.3% (3.7%) of GDP and Revenue deficit 1.5% (2%). 2. Financial inclusion for additional 5 million farmers targeted. Allocation to bring additional 2.4 million hectares under irrigation. 3. Aam Adami Bima Yojana introduced with govt. to share 50% of the premium – Rs.200 per year per person and balance to be funded [...]
A Safe Budget
Posted in Finance, tagged Budget, IIM, IIMA, PGPX, Thoughtbytes on March 4, 2007 | Leave a Comment »
I’d like to hazard a guess that PC had two versions of the budget with election results almost coinciding with his tryst with the “aam admi”. And with the unpleasant result at hustings, he came out with the copy of budget that didn’t take any stern measures. That guess apart, an overriding visible concern was [...]
Budget aashayein!
Posted in Finance, tagged Budget, Finance, IIM, IIMA, PGPX, Thoughtbytes on February 27, 2007 | Leave a Comment »
The steering of a country’s economy is in the hands of the finance minister and he shows his prowess with the wheels on 28th Feb. He is supposed to drive towards the country’s economic progress by negotiating deftly the turns and cuts thrown in by the nation in form of expectations. Let’s see what such [...]
Budget Blues!
Posted in Finance, tagged Budget, Finance, IIM, IIMA, PGPX, Thoughtbytes on February 25, 2007 | 3 Comments »
As a student of science I could never make out why my dad won’t allow me TV on the 28th of Feb. However it hardly bothered me for day was the birthday of my college crush. But later I realized the importance of the day to the economics of Valentine’s Day! With hopes to make [...]
