If there was one article that most business graduate remembers having read, it is an article penned by Prof. Theodore Levitt, Marketing Myopia. First printed in Jul/Aug 1960 – yes 50 years ago; Prof Levitt’s work still stands the test of time – call it prescience, genius, or the result of plain uncommon common sense. [...]
Archive for the ‘Globalization’ Category
A tale of two businesses
Posted in Academics, Globalization, Marketing Club, PGPX Thoughtbytes, Random Thoughts on September 28, 2010 | 1 Comment »
Globalization and Indian IT industry – Part 1
Posted in Globalization, tagged Ahmedabad, class, education, executive, Globalization, IIM, IIMA, India, Industry, information, IT, MBA, PGPX, software, technology on June 29, 2009 | Leave a Comment »
Perspective on Indian IT industry and Globalization
